Category Archives: TV Ads

The brand impact of social video

This blog entry was written for iMedia Asia. If you are not publishing videos in social networks online, you are missing an opportunity to extend the impact of your brand online. The situation with video is comparable to the beginning of the Web. Then, only the big brands were quick to embrace the new medium [...]

Migrating from TV to online

On Tuesday we watched the new TV show "Talkin' 'Bout Your Generation" on Network Ten. The show was rather funny and all, some great ideas. But the biggest surprise came at the end and was very subtle: there were no credits shown at the end - no information about the names of the host, the [...]

The success of TV ads on YouTube

This blog entry was written for iMedia Asia. One of the biggest fears in our industry is that online video will replace TV, and the consequences this will have on advertising and broad audience reach. According to recent research reports, the notion that online video is pushing TV out of the market is at least [...]

Top Rated Superbowl Ads 2009

I promised to report on the performance of the Superbowl ads on YouTube. This is actually not as simple as it sounds because the different ads were not uploaded at the same time and some had an unfair advantage for having been up on YouTube for a couple of days before the Superbowl. Therefore we [...]

Superbowl 2009 Ads

The first of February is an exciting day for video advertisers (and for American Football of course): the most expensive ads of the year are being released. This year's superbowl ads were sold by NBC for a record $3 million per 30 seconds of commercial time - that's $100,000 a second! Compared to last year, [...]

Super Bowl Ad Season

In the previous blog post, I wrote about the top 10 ads of 2008 and the huge impact Super Bowl ads achieved. The 2009 Super Bowl season is about to start and we have a new phenomenon: a trailer for video ads. According to the great ads blog, DreamWorks Animation and Pepsi SoBe Lifewater announced [...]

Christmas Video Ads

We are approaching Christmas and the video ads are starting to get into the feel of it, too. A beautiful ad, kept very much in the tradition of a peaceful Christmas, was released by Stella Artois yesterday. I am not sure if we will see the ad on TV here in Australia, but since there [...]