Monthly Archives: April 2008

Tracking viral video advertising campaigns

In my blog I recently wrote about what constitutes a proper viral video. A great viral video spawns many conversations in many communities. To spawn many conversations requires the video to go places, which is why so many videos that are intended to go viral are being uploaded to a multitude of social video sites. [...]

Video Advertisement Standardisation

The Interactive Advertising Bureau (IAB) is preparing new format guidelines for video advertising. This includes pre-, mid- and post-roll, overlays, product placement, and companion ads (display ads placed alongside video). The effect this standard will have on the video advertising industry will be enormous. Content publishers will build their websites with these standards in mind [...]