Tag Archives: statistics

Most commenters on YouTube are males between 13 and 27 years

Recently, we've been asked a lot about commenters on YouTube - it seems there is a large interest in finding out more about the engaged audience in videos. Our gut feeling was always that the majority of commenters were between 15 and 25. It is actually quite amazing how many immature and little useful comments [...]

YouTube and your media plan

YouTube have just published some new market research data on the Australian YouTube market. Admittedly, it's not independent research, but you can get some pretty interesting new statistics about online video in Australia from it. The complete stats are listed in the YouTube blog post about the YouTube Generation. One important outcome is that people [...]

Hitting a nerve

At our recent VQmetrics launch, I mentioned that seeding a video for broad viewership can go a certain distance, but in order for a video to go viral it really needs to hit a nerve. A new social video ad was uploaded on 25th March by Mini. It is about a couple of guys sitting [...]

Video Statistics - Finding out something useful

There is a huge amount of activity in the online video space and it is growing by an order of magnitude every quarter. Some people believe that video viewership will be the primary driver behind the next expansion of technology, resulting from a massive pull from consumers driving the rollout of fibre, the development of [...]