Tag Archives: advertisement

Top Rated Superbowl Ads 2009

I promised to report on the performance of the Superbowl ads on YouTube. This is actually not as simple as it sounds because the different ads were not uploaded at the same time and some had an unfair advantage for having been up on YouTube for a couple of days before the Superbowl. Therefore we [...]

Superbowl 2009 Ads

The first of February is an exciting day for video advertisers (and for American Football of course): the most expensive ads of the year are being released. This year's superbowl ads were sold by NBC for a record $3 million per 30 seconds of commercial time - that's $100,000 a second! Compared to last year, [...]

Popularity of Commercials & Top 10 video commercials for 2008

YouTube is a great barometer for the success of commercials - even if they were originally perceived as TV commercials. YouTube's view count indicates how many people have watched the video and since YouTube's visitors are in general the same audience audience as the target audience of most TV commercials, YouTube's metrics provide a great [...]