Monthly Archives: December 2008

Controversial Campaigns

As we keep monitoring viral video and social marketing campaigns, we come across interesting phenomena. Today I'd like to point out three controversial viral video marketing campaigns and their effects: Motrin - In November, McNeil Consumer Healthcare published a video ad for their pain killers, which addressed mums carrying their babies in slings. The ad [...]

How to have success with social video

Daniel Flamberg recently posted an article through iMedia which summarises the experience gained from a social video marketing campaign. Their target audience were 25-35 year-old mostly mail IT guys in SMEs, which indeed hang out on social video sites. They published a sequence 3 videos, which were a mix of live action video showing work [...]

Christmas Video Ads

We are approaching Christmas and the video ads are starting to get into the feel of it, too. A beautiful ad, kept very much in the tradition of a peaceful Christmas, was released by Stella Artois yesterday. I am not sure if we will see the ad on TV here in Australia, but since there [...]