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NEW SERVICE: Low-Touch Online Engagement Platform … Read More >

Social Video Intelligence

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Can you afford to miss out on the potential of video?
  • video on a Website engages viewers more, leads to higher time spent on site and a higher conversion rate
  • video results on search engines attract viewers more than any other content and lead to higher click-throughs
  • video is 50 times more likely to turn up on the first page of Google search results than other content
  • Web users now make almost as many searches for videos as for any other content

Strategy & Execution

We can help you plan a successful online video strategy, social video channel and execute appropriately as part of your marketing and communication mix.

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Metrics & Tools

Our proprietary video metrics solution helps optimise a social video strategy through measuring success, creating reports and alerts, and analysis of competitive video.

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Data

If you need a comprehensive and up-to-date video feed for your application with daily metrics, why write your own crawler when you can just use our feeds.

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Latest News

Online Engagement Platform

Recently, I’ve worked with several people who have stated that it is really difficult to get started with online engagement in the right way – with the right presence on the right platforms, with the right level of activity, and without making it a major time waster.

In collaboration with Robot Parade, we’ve put together a platform that makes this easy: an Online Engagement Platform.

The Online Engagement Platform offers a complete setup service to kick-start a career in social networks including the most important sites: a blog, Facebook, Twitter, YouTube, and RSS feeds to syndicate content. The main focus and differentiation of our service is that we have set this up in such a way that the sites can be controlled from one central location without the need to engage on every site separately. This makes it a low-touch service – something very important to the busy lives of people.

At the same time, we include into the service analytics for each of the sites – including our own VQmetrics product. The metrics are also mostly delivered through the central control platform making it simple to keep track of success. Additionally, our Vquence analysts will create quarterly reports with recommendations on how to improve on the engagement impact.

To round it all up, we offer training sessions to help be successful from the start.

Senator Lundy’s successful start into Web 2.0 video

Media Release:

With the help of Australian video company Vquence, Senator Kate Lundy started a YouTube and a Vimeo channel in June this year as part of a new effort in using social networking technology – also known as Web 2.0 technology – to better communicate with her constituency.

Many of her federal colleagues have started using YouTube for publishing videos. The success of the Obama campaign has impressed many politicians and encouraged trying out the new approach – in particular to connect better with the younger generations. However, the majority of YouTube channels of Australian politicians are barely more than “Trophy channels” – they just republish TV appearances and best speeches from parliamentary recordings of the particular politician. But there is so much more to be done with video.

A YouTube channel that follows the Obama example needs to be part of a well thought out strategy. According to Maxwell Harper, Obama’s video strategist during the 2008 campaign, “Video is an investment and if you think about it really strategically it’ll pay for itself through the impact it has.”

Senator Lundy made her YouTube and Vimeo channels an integral part of a wider campaign to improve her own communication with citizens and to allow citizens to have more input into government decisions. Her twitter presence, her blogging site, as well as her consultative Public Sphere events are other parts of the picture that forms a complete, modern communication strategy for a politician.

The strategy is paying off. According to video metrics prepared by Vquence, the more than 50 videos posted since June have seen more than 3000 views by the beginning of August. More importantly, the time that people spend on her website has increased by 45% because of the videos. Clearly, visitors are finding the videos a valuable addition to her communication mix.

The videos that are showing the most impact are the vodcasts or video blogs. “Vodcasts are regularly produced short pieces of video that provide a focused message, similar to a blog post but in video format.” says Dr Silvia Pfeiffer, Vquence CEO. “Senator Lundy’s first three vodcasts have achieved more than 1000 views within the first month – more than any other videos on her channels. Clearly, people like the direct way in which the Senator tries to communicate with them.”

“One of the concerns often expressed when considering video amongst a range of Web 2.0 strategies is the perceived complexities of recording, posting and assessing the effectiveness.” Senator Lundy says. “I was aware of the success other politicians were having with their video and You Tube channels but had always presumed the need for resources would put video beyond me. The good news is it is indeed possible!”

“If you are not publishing video online, you are missing out on an opportunity.” states Dr Pfeiffer. ” YouTube is now the second biggest search engine on the Web and that means visitors are trying to find you there. If all they can find are fake channels about you or your brand, your reputation may suffer.”

Vquence is now helping Senator Lundy with video search engine optimisation, seeding, daily metrics, and quarterly comprehensive reporting. Senator Lundy and her team have become self-proficient in video production and are continuing to try out new production styles, trying to provide even more value to her constituency.

Senator Lundy YouTube Channel

Senator Lundy YouTube Channel

More Kate Lundy videos

Senator Kate Lundy has posted two more vodcasts: