Tag Archives: viral video

Monetizing Social Video Success

May 14, 2009 - 12:28 am

ITV, the Network that puts on "Britain's Got Talent", seems to have a knack for uncovering great singing talent. In 2007 it was Paul Potts and Connie Talbot. This year it is Susan Boyle. On the list of top viewed YouTube videos of all time, Boyle's top video is on position 22, Potts at 28, [...]

By silvia | Posted in Tips , YouTube , viral | Also tagged , , , , , , , | Comments (0)

Backing up free YouTube marketing campaigns with ads

April 13, 2009 - 10:03 pm

Here in Australia, many agencies are starting to include viral video elements in their online marketing campaigns. The biggest question they all face is: how will we make it go viral? YouTube is a large international site. Uploaded videos don't easily rise above the general noise of the site. If you are prepared to spend [...]

By silvia | Posted in Campaign , Tips , YouTube | Also tagged , | Comments (0)

Hitting a nerve

March 29, 2009 - 4:25 pm

At our recent VQmetrics launch, I mentioned that seeding a video for broad viewership can go a certain distance, but in order for a video to go viral it really needs to hit a nerve. A new social video ad was uploaded on 25th March by Mini. It is about a couple of guys sitting [...]

By silvia | Posted in Campaign , Creative , Tips , YouTube | Also tagged , | Comments (0)

Against the call for regulation on bloggers and dark viral campaigns

March 12, 2009 - 1:02 pm

I spent the last two days at ad:tech Sydney and have come back highly inspired. There are a few blog posts in the pipeline - here is the first. On Tuesday I attended a panel on "Effects Of Transparency: Cash For Comment And The Dark Marketing Debate" by David Lee and Julian Cole. They presented [...]

By silvia | Posted in Campaign , Industry News , Opinion | Also tagged , | Comments (0)