September 28, 2009 - 8:30 pm
Recently, I've worked with several people who have stated that it is really difficult to get started with online engagement in the right way - with the right presence on the right platforms, with the right level of activity, and without making it a major time waster. In collaboration with Robot Parade, we've put together [...]
September 16, 2009 - 12:28 pm
YouTube have just published some new market research data on the Australian YouTube market. Admittedly, it's not independent research, but you can get some pretty interesting new statistics about online video in Australia from it. The complete stats are listed in the YouTube blog post about the YouTube Generation. One important outcome is that people [...]
August 10, 2009 - 11:51 am
Video has been a core part of the Obama campaign strategy. According to Maxwell Harper, Obama's video strategist during the 2008 campaign, "Video is an investment and if you think about it really strategically it'll pay for itself through the impact it has." In her recent blog post, Senator Kate Lundy states that with such [...]
Senator Kate Lundy has posted two more vodcasts:
In March, YouTube announced that they are experimenting with a new "Call to Action" feature. The feature allows YouTube publishers to put hyperlinks that link directly to their campaign site into InSight video overlays. In March, this feature was only available to non-profit partners. YouTube wrote about one particular instance of a non-profit partner who [...]
This blog entry was written for iMedia Asia. If you are not publishing videos in social networks online, you are missing an opportunity to extend the impact of your brand online. The situation with video is comparable to the beginning of the Web. Then, only the big brands were quick to embrace the new medium [...]
YouTube announced yesterday that they are now a new destination for television shows and an improved destination for movies. This obviously has two aims: to fight the dominance of Hulu in the space of professional content, and to create more valuable advertising space. The first will draw more eyeballs to YouTube, the second will make [...]
April 13, 2009 - 10:03 pm
Here in Australia, many agencies are starting to include viral video elements in their online marketing campaigns. The biggest question they all face is: how will we make it go viral? YouTube is a large international site. Uploaded videos don't easily rise above the general noise of the site. If you are prepared to spend [...]
At our recent VQmetrics launch, I mentioned that seeding a video for broad viewership can go a certain distance, but in order for a video to go viral it really needs to hit a nerve. A new social video ad was uploaded on 25th March by Mini. It is about a couple of guys sitting [...]
This blog entry was written for iMedia Asia. One of the biggest fears in our industry is that online video will replace TV, and the consequences this will have on advertising and broad audience reach. According to recent research reports, the notion that online video is pushing TV out of the market is at least [...]