YouTube and your media plan

YouTube have just published some new market research data on the Australian YouTube market. Admittedly, it's not independent research, but you can get some pretty interesting new statistics about online video in Australia from it.

The complete stats are listed in the YouTube blog post about the YouTube Generation .

One important outcome is that people consider brands that advertise on YouTube to be more current, innovative and dynamic. And 3 in 5 users say YouTube influences their purchase decisions.

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