Tag Archives: marketing

Dark viral videos and Witchery

Wikipedia defines viral marketing as "marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological or computer viruses." Some recent marketing campaigns have taken their "viral" aspect to its extreme and are not even mentioning a [...]

Controversial Campaigns

As we keep monitoring viral video and social marketing campaigns, we come across interesting phenomena. Today I'd like to point out three controversial viral video marketing campaigns and their effects: Motrin - In November, McNeil Consumer Healthcare published a video ad for their pain killers, which addressed mums carrying their babies in slings. The ad [...]

How to have success with social video

Daniel Flamberg recently posted an article through iMedia which summarises the experience gained from a social video marketing campaign. Their target audience were 25-35 year-old mostly mail IT guys in SMEs, which indeed hang out on social video sites. They published a sequence 3 videos, which were a mix of live action video showing work [...]