Monthly Archives: March 2009

Hitting a nerve

At our recent VQmetrics launch, I mentioned that seeding a video for broad viewership can go a certain distance, but in order for a video to go viral it really needs to hit a nerve. A new social video ad was uploaded on 25th March by Mini. It is about a couple of guys sitting [...]

The success of TV ads on YouTube

This blog entry was written for iMedia Asia. One of the biggest fears in our industry is that online video will replace TV, and the consequences this will have on advertising and broad audience reach. According to recent research reports, the notion that online video is pushing TV out of the market is at least [...]

Press release - Australian startup launches social video metrics product

Social video technology and consulting company Vquence launched a new social video metrics product called VQmetrics with an event in Sydney last week.

VQmetrics launch

This week we launched the VQmetrics product into the Australian market with an event in Sydney organised with the help of Slattery IT. We had around 40 people turn up - a good mix of advertisers, agencies, investors, friends, and other interested parties. The venue was totally awesome on the Blacket Hotel's rooftop bar and [...]

Why you must have a product/brand representation on YouTube

Looking at the recent comScore statistic of video hosting sites, YouTube has now passed 100MM viewers per month and grabs 43% of the market. Not only is YouTube the dominant video publishing site on the Interent - it is also the dominant video search site. Anyone looking for your brand or product on YouTube should [...]

Against the call for regulation on bloggers and dark viral campaigns

I spent the last two days at ad:tech Sydney and have come back highly inspired. There are a few blog posts in the pipeline - here is the first. On Tuesday I attended a panel on "Effects Of Transparency: Cash For Comment And The Dark Marketing Debate" by David Lee and Julian Cole. They presented [...]

NSW digital media industry directory released

The NSW government just released their industry directories, including the Digital Media Industry directory, which also has a section on Vquence. Download it from this link

Searching on Twitter

The Twitter phenomenon is probably rather well known by anybody online now: a messaging service that can be your most immediate source of news items. I use it to share one-line news items, share when I posted a new blog post, or anything else that may be interesting to my friends and is just a [...]

Online celebrity advertising

One generally accepted valid approach towards producing a video ad that will go viral online is to approach a person that has already achieved a reputation on YouTube for their quirky, interesting, sexy, or otherwise attractive videos and use them in the video ad. We have such an online video celebrity right here in Australia: [...]

Creativity with YouTube

Not an advertising related post, but about being creative with online video. A guy called Kutiman from Israel used a number of videos from YouTube to create original music by mash-ups. Check out his awesome tracks. I think a new music culture was just born.