April 24, 2009 - 11:48 am
This week, Nielsen published a new report that they call "The Global Online Media Landscape - identifying opportunities in a challenging market". The report analyses global trends for how users interact with online media and make recommendations for how advertisers should should react to them. Of course they had to point out the explosion of [...]
With social networks abound, consumer created content that is brand-damaging can spread at an amazing pace and make it onto mainstream media to cause additional damage. This week, Domino's was hit with such a brand disaster. Two employees at a Domino's in the U.S. had nothing better to do during their work time than to [...]
YouTube announced yesterday that they are now a new destination for television shows and an improved destination for movies. This obviously has two aims: to fight the dominance of Hulu in the space of professional content, and to create more valuable advertising space. The first will draw more eyeballs to YouTube, the second will make [...]
April 13, 2009 - 10:03 pm
Here in Australia, many agencies are starting to include viral video elements in their online marketing campaigns. The biggest question they all face is: how will we make it go viral? YouTube is a large international site. Uploaded videos don't easily rise above the general noise of the site. If you are prepared to spend [...]
At our recent VQmetrics launch, I mentioned that seeding a video for broad viewership can go a certain distance, but in order for a video to go viral it really needs to hit a nerve. A new social video ad was uploaded on 25th March by Mini. It is about a couple of guys sitting [...]
This blog entry was written for iMedia Asia. One of the biggest fears in our industry is that online video will replace TV, and the consequences this will have on advertising and broad audience reach. According to recent research reports, the notion that online video is pushing TV out of the market is at least [...]
March 14, 2009 - 12:32 pm
Looking at the recent comScore statistic of video hosting sites, YouTube has now passed 100MM viewers per month and grabs 43% of the market. Not only is YouTube the dominant video publishing site on the Interent - it is also the dominant video search site. Anyone looking for your brand or product on YouTube should [...]
One generally accepted valid approach towards producing a video ad that will go viral online is to approach a person that has already achieved a reputation on YouTube for their quirky, interesting, sexy, or otherwise attractive videos and use them in the video ad. We have such an online video celebrity right here in Australia: [...]
Not an advertising related post, but about being creative with online video. A guy called Kutiman from Israel used a number of videos from YouTube to create original music by mash-ups. Check out his awesome tracks. I think a new music culture was just born.
I just came across an article by Jan Ozer called "YouTube means business". On the examples of an attorney, a real estate agent, and an international leader in bathroom and kitchen fixtures, he explains why they use YouTube to publish video and what impact that has on their business. A very worthy read.